Davison Career & Technical Education

Learning Today, Earning Tomorrow.

Mr. Ames
Marketing Program
mames@davisonschools.org 

Ms. Woodruff
Business Management Administration Program
ewoodruff@davisonschools.org 

Mr. McCollum
Engineering Program
mmccollum@davisonschools.org

Mr. Michalik
Automotive Program
amichalik@davisonschools.org

Mr. Scott
Digital Broadcasting & Television Program
rscott@davisonschools.org

Mr. Binkley
CTE Coordinator, Computer Science Program
dbinkley@davisonschools.org

Mrs. Tomczak
Davison Early College &
Career Placement Coordinator
atomczak@davisonschools.org

Mrs. Heath
Health Science
lheath@davisonschools.org

MARKETING 1

(1 credit, 9th, 10th, 11th, & 12th grades)

 

Prerequisite:  Introduction to Business Careers encouraged

 

This class is open to students interested in marketing, management or entrepreneurship.  This course teaches students marketing tasks that prepare them both for college and careers in marketing as well as skills for the real world.  The class focuses on marketing concepts, economics, selling, distribution, pricing, career development and much, much more! Students are given the opportunity to be members of DECA where students test the skills acquired in the classroom in leadership and competitive settings.  Students planning to major in business in college should take this course.  Articulated college credit is available through Baker College and Mott Community College.  This course may be selected as a 4th year math credit.

——————————————————————————————————————————————————

MARKETING 2

(1 credit, 10th, 11th & 12th grades)

 

Prerequisite:  “C” or better in Marketing 1. Recommendation of instructor is advised

 

This class is the follow-up course to Marketing 1.  This course looks at business from the marketing manager’s perspective using project-based activities.  The class focuses on customer relations, promotion, marketing research, management, and finance.  Students operate and manage The Cardinal Shop using current technology during 4th hour and extended hours.  Students participate in leadership and competitive events through DECA.  Articulated college credit is available through Baker College and Mott Community College after successful completion of this class.  This course may be selected as a 4th year math credit.

——————————————————————————————————————————————————-

MARKETING 3

(1 credit, 12th grade)

 

Prerequisite:  “C” or better in Marketing 2. Recommendation of instructor is advised

 

This class is an advanced individualized program of instruction in marketing, merchandising and management.  Students will engage in differentiated detailed studies of business in areas of their interest.  The class focuses on international business, advanced marketing research, legal and ethical issues, planning and strategic management.  All advanced marketing students are required to be members of DECA which will provide leadership and competition opportunities.  This course may be selected as a 4th year math credit.